This means that the website content needs to be very well organized, concise, well formatted, and attractive. So, follow these 9 tips:
1 - Use an inverted pyramid style in writing. Web content readers are impatient and need to be informed immediately if the page they are reading is relevant. So, include a summary of the main points at the beginning of the text and then develop them.
2 - Be Concise. In addition to being impatient, cybernauts are not able to digest and process information on a computer screen as they do on paper. There are a lot of studies on this topic, and the conclusion is that the contents should always be 1/3 or half of what exists in the paper version.
3 - Use headings or sub-headings. This allows the reader to see if the information in that article is relevant to him.
4 - Use Bullets and Lists. Bookmarks and lists are another way for quickly navigate around a website and see the most important information.
5 - Use simple language. Generally speaking, we simply can´t process the same information on a screen as well as on paper.
6 - Use paragraphs and short sentences. A paragraph must contain text related to a single and simple idea. Paragraphs should contain more than 70-80 words, whenever possible.
7 - Use some formatting in the text. Adding bold and italics, quotes and even hyperlinks can make the website's contents more noticeable and easier to read.
8 - Write objectively. Use objective language and avoid using exaggerated statements, such as saying that your product is the best in the world, instead of showing them "why" ...
9 - One idea per paragraph. A single paragraph should contain a single idea and a single page should cover a single topic.
The information contained in this article represents the current view of 4por4, on a subject as relevant nowadays as the content optimization on a website. But we will always be available to receive and listen your contribution and opinion.