The idea of creating this new concept came from the hand of Ruby and Mark, two Israelis who decided to live in Porto looking for peace and happiness.
In their luggage they brought a cuisine strongly influenced by Israeli and international food. The menu includes toasts, such as Alegria, Porto, Parisiense, but there are also sandwiches, some pot dishes, various soups from around the world and even recipes from other latitudes.
In terms of design, the whole concept was based on an iconography and typography, very creative and differentiated.
Also, the name of the company was created from scratch, achieving the desired symmetry in all the various visual elements designed.