Recycling materials makes it possible to give them a new life and reduce the consumption of natural resources, thus preserving the environment.
In this way, an awareness campaign was developed with the aim of making all citizens aware to adopt behaviors that aim at the efficient and sustainable use of resources, the reduction of waste, the separation of waste and placement in ecopoints or ecocenters, so that it can be forwarded for recycling.
Thus, 4por4 was responsible for the development of all branding, brochures, flyers, certificates, merchandising, website and social networks.
In terms of design, the whole concept was based on elements, iconography and images related to the environmental aspect.
Regarding the digital component, a website was also developed with a more didactic aspect and aimed at the young public. On this website we can access curiosities, drawings /illustrations for coloring, news and fun tips and above all weekly quizzes.