• MS Hotels
  • Porto
  • Portugal

branding and signage

making hospitality an art…


  • Signage
  • Promotional Design


  • Adobe Photoshop
  • Adobe Illustrator


Timeless and elegant, MS Hotels reflect the authenticity of the local essence, the modern design of Portuguese life and the vibrant atmosphere that surrounds them.


Endowed with a privileged location, all hotel spaces of this chain, present details of a high standard of quality and originality.

The MS Palacete de Valdemouro (located in the city of Aveiro) was built from the rehabilitation of a historic building from the 19th century, which was once the family home of the acclaimed writer Eça de Queiroz. Classic and contemporary elements with an author's signature give the refinement to what is the first 5-star hotel in Aveiro.

On the other hand, the MS Monastery of Arouca, is a luxurious hotel that appears in the south wing of the Monastery of Arouca, an important place of worship and historic landmark in Portugal, which after having hosted religious orders until 1886 will gain a new life with the distinctive signature MS Collection.

signage and ammenities for hotel

Typographically, the name of this new hotel chair was worked from a font with a more traditional, refined and serif line, with the aim of harmoniously combining with all the other elements and supports where it would be applied.

We added some visual elements to the icon, highlighting the letter "M" as well as the line that symbolizes the "moon and sun". In terms of color, we opted for burgundy and gold tones, with black and green details (for the various hotel units).

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