Unkind is getting ready to launch its new online store

Unkind, a reference brand in the world of rock and alternative culture, is about to take the next big step in its digital journey.

4por4 has been chosen to develop the brand's new online shop, a project that combines a bold design, fluid navigation and a user-focused experience.
 

With a strong connection to the world of music and concerts, offering official band merchandise, tickets, clothing and exclusive items, Unkind stands out for its authenticity, attitude and connection to musical culture. Digital is its main stage, where much of the brand's commercial activity takes place.
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The main objectives of this digital renovation project are to modernise the online shop, make it more intuitive, faster and with a design in line with the brand's visual identity. The new platform is being built with a lighter, more organized and fully responsive structure that ensures a smooth experience across all devices and enhances the entire shopping journey.
 

The development of the new Unkind online shop will mark a new chapter in the brand's journey, reinforcing its position as an absolute benchmark in its sector.
 

For 4por4, it's a privilege to bring this project to life one that blends music, boldness, and creativity.  We're building much more than a shop, we're creating an experience.

For 4por4, better than achieving is to overcome and surprise. Let´s walk together?