Quinta de Covela is known for its wines, its connection to the surrounding landscape and the experiences it offers visitors. Alongside wine production, the estate offers spaces dedicated to dining, hospitality and nature.
Building on Covela's existing visual identity, 4por4 created new identities for Quinta de Covela, Mesa de Covela and Jardim de Covela. Each brand has its own distinctive look, while sharing visual elements that connect them to Covela.
One of the main challenges was to give each brand its own identity while keeping a clear connection to Covela. The original "C" was incorporated into all three logos, creating a visual link between the brands. The colours, typography and graphic elements give each brand its own personality while maintaining a consistent visual style.
4por4 also developed the visual identity for Aurenti Collection, a new parent brand that brings together the different wine, dining and hospitality experiences. The design reflects the range of experiences on offer while maintaining a connection to Covela's history and identity.
The project also included the creation of brand guidelines, defining how the logos, colours and typography should be used to ensure consistency across different materials and platforms.
4por4 is currently developing a new website for Quinta de Covela, designed to showcase the estate, its wines and the experiences available, including wine tastings, dining and accommodation. The website will also allow visitors to make bookings online, making it easier to access the different services.
The website will follow the visual identity created by 4por4, with a focus on making information easy to find and presenting Quinta de Covela's experiences in a clear and engaging way.
This project highlights 4por4's approach to branding and digital design, combining strategy, creativity and technology to create visual identities and digital experiences that work together
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