1. Fast loading - this should be the main concern. Everything on the Web is about speed. For example, have you ever gone to Google to do a search and the link you clicked didn´t open immediately? What did you do? Waited patiently for the website to appear or opened the link to the competitor's website ... You know what is the answer.
- Make sure that the images used are properly optimized.
- Impose a limite (Mbs) in any autoplay media
- Check the source code
2. Out with "Splash Pages" or excessive "intros" - do you enjoy an animation that doesn't say anything and that forces you to wait for the site to open? We don't… this doesn’t mean that we don´t like animations and multimedia on the websites we develop (we also have them on our website). We just don´t like to wait for an animation to end to access the homepage and other menus. In addition, if you are a regular visitor and already saw the animation, you don´t need to see it again. Our suggestion is to use a small “embedded” animation on the homepage, which also includes your main message and links to the rest of your website.
3. After the visitor accesses your website, certainly you want that him stays as long as possible... So, optimize and don´t exhaustively fill your homepage, don´t place animations on top of content that will make reading difficult and don´t use floating pop-ups that don´t allow a quick and easy reading of texts. .
4. Have a clear message - many sites are a real hodgepodge of content. So, have strong links and titles, but above all, clear and concise texts. If the visitor initially understands your “message”, he will spend his time viewing and accessing all other contents and menus.
5. Standardize the structure and design – it´s surprising how many sites change the structure and design of each section / page. The visitor must feel “comfortable” when browsing your website and will never be able to do it without a uniform structure in terms of design and layout.
6. Easy navigation - the positioning and placement of the various menus/sub-menus, will always be a major factor when designing a structure / layout.
7. Having a "complete website" - no one likes to access a website and discover that it´s "Under Construction" or that some sections are "Coming Soon". These are the words you should never use. If a section of your website doesn't have the content you want, then don't put it online. Having a website with “briefly available” sections is something that in terms of communication ruins your business, because it looks like it's an unfinished job, which can convey the same about your company.
The information contained in this article represents the current view of 4por4, on a subject as relevant nowadays as the implementation of good practices in the webdesign development. But we will always be available to receive and listen your contribution and opinion.