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Proposal for IUP25K 2016

iUP25k is an awareness-raising tool for entrepreneurship and start-ups.

This year, we opted for a strong and well structured concept that would allow us to create an entire campaig, avoiding the more restrictive illustrations of previous years.

iUp25k - ilustration and image

iUp25k - ilustration on mupy
iUp25k - logo
iUp25k - slogan
iUp25k - poster on mupi
iUp25k - outdoor
iUp25k - app on facebook


The expression "Eureka" was used by the Greek mathematician, engineer, inventor, physicist and astronomer - Archimedes. The presence of the bathtub and the crown as elements of the graphic composition, are clear references to this episode. Based on this concept, we embark on a minimalist and conceptual approach but at the same time directed to the target audience.

Surprised and curious? You can only do one thing ...

Contact us!!

Avª D. Afonso Henriques, 1196
Edificio Ácia - Esc. 203
4450-012 Matosinhos - Portugal

P: +351 229 383 103
F: +351 220 105 494
E: info@4por4.pt

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