iUP25k is an awareness-raising tool for entrepreneurship and start-ups.
This year, we opted for a strong and well structured concept that would allow us to create an entire campaig, avoiding the more restrictive illustrations of previous years.
The expression "Eureka" was used by the Greek mathematician, engineer, inventor, physicist and astronomer - Archimedes. The presence of the bathtub and the crown as elements of the graphic composition, are clear references to this episode. Based on this concept, we embark on a minimalist and conceptual approach but at the same time directed to the target audience.
Avª D. Afonso Henriques, 1196
Edificio Ácia - Esc. 203
4450-012 Matosinhos - Portugal
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